If you want to print your logo on products/materials, depending on the product, you can save it as a PDF or the default. If you’re using the logo for websites or any digital use, save it as a png. In most cases, you would save different formats of your logo for different purposes. What format should I save my logo in Illustrator? PNG is mainly used for the web and PDF for print.
It’s hard to compare PNG vs PDF each format is good for a specific purpose, but generally, PNG and PDF have the same quality. PNG tends to have higher quality than JPEG because JPEG contains fewer data than PNGs. Why is my PNG not Transparent in Illustrator?Įven though the file doesn’t come with a background when you save your file as a PNG, the default background color is white, so you’ll need to change it to Transparent in order to have your artwork on a transparent background. Here are more questions related to PNG files that you might want to know. What format should I save my logo in Illustrator?.Is PNG higher quality than JPEG or PDF?.
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